2009-05-21 · The study showed how an integration of interpersonal and mass communication theories contributes to our knowledge of parasocial interaction.

interaction, termed as ‘parasocial interaction’, a number of exploratory and explanatory research have been done to provide varying perspectives on this kind of media effect. Subsequent researches have followed through the idea by Horton and Wohl. Most of them are in the fields of psychology and mass communication.

Author Marina Posted on 22. November 2015 11. Se hela listan på inquiriesjournal.com 1989-02-01 · Parasocial interaction is a perceived interpersonal relationship on the part of a television viewer with a mass media persona. We proposed that attributional confidence associated with parasocial interaction would mirror that resulting from social interaction and that personal construct theory and uncertainty reduction theory might add to knowledge about the nature of attributional confidence. Loneliness and parasocial interaction were not correlated. Canonical correlation analysis supported expectations that instrumental news viewing for information was related to more parasocial interaction and perceived news realism; viewing news for exciting entertainment, news affinity, and news viewing levels correlated positively with this pattern. parasocial interaction.

215-229. Mass communication and para-social interaction; observations on intimacy at a distance Psychiatry.

Degree: MA, Humanities, 2015, University of Utah postwar Japan: picture-storytelling performance in the democratic public sphere. medier; influencer marketing; Instagram; kvalitativ studie; Communication Studies; Shakespeare's Hamlet is a nuanced play that illustrates revenge, madness, and complex relationships.

Keywords. Ad attitude, Blogs, Brand attitude, Para-social interaction, Social media,. Thematic incongruence, Well known brands I sin artikel från 1956 ”Masskommunikation och parasocial Parasocial Interaction Scale , frågor om parasociala interaktioner och parasociala relationer.

Horton and Wohl’s article “Mass Communication and Parasocial Interaction: Observations on Intimacy at a Distance” describes a 1955 New York television program called Count Sheep with Nancy Berg, which aired weeknights at 1am.

Development and validation of a parasocial interaction measure: The audience-persona interaction scale. Communication Research Reports, 17(1), 79-89. Baek, Y., M., Bae, Y., & Jang, H. (2013). Social and parasocial relationships on social network sites and their differential relationships with users’ psychological well-being. While parasocial interaction theory is known as a communication theory, it has impacted the psychology and sociology of media as mass communication continues to develop over time. The theory plays a significant role in mass communication and the daily lives of media consumers and likely always will as it is ingrained into the culture of media consumption.

Reconceptualizing address in television programming: The . effect of address and affective empathy on viewer experience of parasocial interaction. Communication Attitude (Ledbetter, 2009), and the Parasocial Interaction measure (Auter & Palmgreen, 2000) in order to examine the extent to which online communication attitudes foster such interaction and shape perceptions of media figures’ and celebrities’ credibility. An excellent introduction to the problem of parasocial relationships is provided by Horton & Wohl in their seminal 1956 article Mass Communication and Para-Social Interaction. In this article, the authors refer to parasocial interaction as a form of “mediated human contact” in which an individual develops a relationship with a character seen on television.
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Para-social interaction, as we have said, is analogous to and in many ways resembles social interaction in ordinary primary groups.

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Scholars recently have argued The Parasocial Contact Hypothesis 95 Honeycutt, J. M., Vickery, A. J., & Hatcher, L. C. (2015). The daily use of imagined interaction features. Communication . Monographs, 82(2), 201-223. doi:10.1080/03637751.2014.953965 . Horton, D., & Wohl, R.R. (1956).